Our Story

FLOWER Beauty was the brainchild and mission of Drew Barrymore and her straightforward, no-nonsense philosophy of empowerment: that women everywhere deserve the best quality, most efficacious products at an affordable price.

Drew’s gift to everyone, FLOWER empowers women by developing products that help you look and feel great in your OWN skin, and to embrace your individual beauty with the support of inspired, luxurious products made with you in mind. At FLOWER our passion is creating cosmetics and tools that not only make life easier and more fun, but look and feel amazing – from our prestige formulas that will delight and surprise, to packaging that’s designed for performance and charm.

All of our products are cruelty-free.